Monthly Archives: January 2012

International Audience for BASI’s ProBridge Course

By Roy Isacowitz Pilates professionals from across the US – Las Vegas, Florida, Chicago, Phoenix – and around the world – London, Germany, Spain – have signed up for the first BASI Pilates ProBridge course, which will kick off onaaa

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Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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Hundreds Inspired by Rael’s Live Mat Class

By Roy Isacowitz Rael’s first-ever live mat class on Saturday was a tremendous success. We had 567 live views (people watching in real time) from countries as diverse as Japan, Turkey, Scotland, Brazil and South Africa. At least one ofaaa

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Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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BASI Books in the About.com Readers’ Choice Awards (RCA) Competition

About.com is accepting nominations for its annual Readers’ Choice Awards (RCA) competition, which showcases the best products, features and services in dozens of categories across About.com. In the Pilates category, we’d like to focus on Rael’s two books: Pilates andaaa

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BASI Pilates
BASI Pilates

Written by the BASI Pilates staff.

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Great New BASI Pilates Workshops in 2012

BASI has some exciting new workshops for you to take advantage of in 2012!  We kick things off this weekend with Rael’s exciting new Powerhouse of the Upper Girdle, a  two-day upper body extravaganza!  Believe me, you don’t want to missaaa

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BASI Pilates
BASI Pilates

Written by the BASI Pilates staff.

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Using the BASI Block System to Structure a Positive Pilates Session

By Dominique Lesperance I used to begin Pilates sessions by asking my clients, “How are you feeling today?” “What would you like to focus on in your session?” “Is there anything bothering you?” I believed I was helping by askingaaa

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Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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Practical Ideas for Marketing BASI Courses

By Carrie Smith In tough economic times, knowing how to market your business is all-important. Here are some of the rules I follow when promoting BASI courses at my studio in Herndon, VA. First and foremost! Rule #1: Have PLENTY ofaaa

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Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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In the Eye of the Storm

Dear friends, I can’t pass up the opportunity to write a few words about the storm that has just passed through the Pacific North West, with another one on the way. When my family and I moved to Hood River,aaa

Posted in Human Interest, Inside BASI | Tagged | 4 Comments
Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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Profile: Anne Brake

I first became aware of the Pilates system and the man who ran the 8th Avenue Studio sometime in the mid-Fifties. Two of my friends were involved in theatre – an activity in which stature and carriage are most important,aaa

Posted in Guest Posts, Human Interest | Tagged | 4 Comments
Roy Isacowitz
Roy Isacowitz

Roy has been BASI's director of marketing for the past three years. Prior to joining BASI, he was a corporate marketing executive and a print journalist for over 20 years. He does not do Pilates, but enjoys working with people who do.

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Join us in making history. BASI is holding its first-ever teacher training course in the Rose City. International Pilates authority Rael Isacowitz, the founder of BASI Pilates, will be teaching some of the courses with other members of the distinguishedaaa

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BASI Pilates
BASI Pilates

Written by the BASI Pilates staff.

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The New Year – Again.

By Constance Holder With the harried holidays behind us, and the new year charging through, I cannot help but notice (and be somewhat annoyed) by the insistent ads, articles and reminders regarding the power of change and renewal.  Exercise gimmicks,aaa

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BASI Pilates
BASI Pilates

Written by the BASI Pilates staff.

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