International Audience for BASI’s ProBridge Course

by Roy Isacowitz

By Roy Isacowitz Pilates professionals from across the US – Las Vegas, Florida, Chicago, Phoenix – and around the world – London, Germany, Spain – have signed up for the first BASI Pilates ProBridge course, which will kick off on March 2. ProBridge is a unique opportunity to study the methods and pedagogical approach of […]

Hundreds Inspired by Rael’s Live Mat Class

by Roy Isacowitz

By Roy Isacowitz Rael’s first-ever live mat class on Saturday was a tremendous success. We had 567 live views (people watching in real time) from countries as diverse as Japan, Turkey, Scotland, Brazil and South Africa. At least one of those was a group  - Carrie Smith, of Balanced Bodies in Herndon, VA, surprised her […]

BASI Books in the About.com Readers’ Choice Awards (RCA) Competition

by BASI Pilates

About.com is accepting nominations for its annual Readers’ Choice Awards (RCA) competition, which showcases the best products, features and services in dozens of categories across About.com. In the Pilates category, we’d like to focus on Rael’s two books: Pilates and Pilates Anatomy, with Karen Clippinger. If these two are widely nominated, they’ll move on to […]

Great New BASI Pilates Workshops in 2012

by BASI Pilates

BASI has some exciting new workshops for you to take advantage of in 2012!  We kick things off this weekend with Rael’s exciting new Powerhouse of the Upper Girdle, a  two-day upper body extravaganza!  Believe me, you don’t want to miss this opportunity to train with Rael and see the new tricks and tips he’s got […]

Practical Ideas for Marketing BASI Courses

by Roy Isacowitz

By Carrie Smith In tough economic times, knowing how to market your business is all-important. Here are some of the rules I follow when promoting BASI courses at my studio in Herndon, VA. First and foremost! Rule #1: Have PLENTY of time to organize, market, call and sell to prospective registrants. For me, if there is […]

In the Eye of the Storm

by Roy Isacowitz

Dear friends, I can’t pass up the opportunity to write a few words about the storm that has just passed through the Pacific North West, with another one on the way. When my family and I moved to Hood River, Oregon, close to six years ago, I was very skeptical about the weather. It was […]

Profile: Anne Brake

by Roy Isacowitz

I first became aware of the Pilates system and the man who ran the 8th Avenue Studio sometime in the mid-Fifties. Two of my friends were involved in theatre – an activity in which stature and carriage are most important, of course – and had begun working with Joe. Their excitement rubbed off on me; […]

by BASI Pilates

Join us in making history. BASI is holding its first-ever teacher training course in the Rose City. International Pilates authority Rael Isacowitz, the founder of BASI Pilates, will be teaching some of the courses with other members of the distinguished BASI faculty. Participants receive a full set of BASI Movement Analysis Workbooks and a complimentary, […]

The New Year – Again.

by BASI Pilates

By Constance Holder With the harried holidays behind us, and the new year charging through, I cannot help but notice (and be somewhat annoyed) by the insistent ads, articles and reminders regarding the power of change and renewal.  Exercise gimmicks, portion control, moderation, trick recipes, positive thinking and new beginnings bombarding us from every direction. […]